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viernes, febrero 04, 2011

El Primo se florea ...

Se ha publicado un hermoso articulo sobre el Leatherwood (Eucryphia lucida) el primo del Ulmo (Eucryphia cordifolia) que vive en Tasmania.

Algunos extractos para ver si aprendemos algo de como marketear nuestro queridísimo Ulmo:

The King of Honeys is Purely Tasmanian

The majestic leatherwood tree (Eucryphia lucida), a species 65 million years old, only grows on this island, and only in relatively small, naturally selected pockets of native forest in the wild west. It is thus hardly surprising that the unique, delicious honey it yields is considered by many experts the world’s best.

“Leatherwood honey is our only indigenous food recognised internationally for its palate,” says Julian, the managing director and founder of the Tasmanian Honey Company. “But it is not nearly as well known or valued as it should be. It’s a specialty product, known and appreciated by the aware and informed dining market, but lots of people have never heard of it.”

“The industry can only harvest between 600 and 1200 tonnes annually, depending on how good the season is, and the product is so good demand should exceed supply. It would then be worth a fortune, and it should be. It is a rare, unique, magnificent product straight from one of the most pristine corners of the planet. It is the best of the best.”
Leatherwood is the king of honeys and it really should demand a price point up there with Manuka,” says Nicola. “The product and the environment it comes from are fantastic, with the cleanest air and water in the world.”

Robbie Charles is more lyrical on the subject: "Once you have been to the heart of the Tarkine you will never forget the view of the leatherwood trees with their rose like white flowers cascading over the untamed wild rivers. The smells of the nectar permeate the dense forest.”

“There is no death or destruction involved at all,” he says. “In fact, it is defined by the promotion of life. It is completely sustainable and intimate with nature. No chemicals are used in the production – the rest of the world has to spray hives for bugs we do not have - and the areas it comes from are also pristine. It really is unique and pure.”

“It should also be recognised that leatherwood subsidises agriculture, because there is no money in us providing pollinations services,” he says. “No beekeepers would bother with it unless their bread and butter was covered by leatherwood.”

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